Recently we did a two-week sprint with Jon, Peter, Maged and Liang of the EBI web team. They helped us set up the technical infrastructure to prepare the first landing pages for the new embl.org.
What are the landing pages again?
Landing pages are the beginnings of the new EMBL website, embl.org. They will serve as a single place for users to find a mix of aggregated and editorially curated content on a particular topic.
For example, the top search terms on Google analytics for EMBL over the past year include the words “jobs”, “press”, “pepcore” and “cancer”. Some of these have pages on the current website, others do not. The aim of the landing pages is to provide: a place for these searches to land, a better experience for the user searching for a particular topic, and a starting point for a deeper journey through embl.org. Continue reading “Landing pages: Sprinting towards embl.org”