EMBL Strategy and Communications
Learn about the work of EMBL's Strategy and Communications team
Building a website is easy. Building a good website is trickier. Building that good site quickly is hard. And if you want a beyond-hard challenge, also match your organisation’s look, feel and brand requirements. Continue reading “Faster scientific websites through reusability”
Joint blog post by Ed Dadswell and Tabea Rauscher
Our latest Corporate Design sprint was intended to bring us closer to our goal: develop prototypes and examples of how the EMBL master brand could be implemented across products.
The kick-off meeting made it clear that we should keep our design principles in mind, especially the keep it simple idea. Simple in terms of structure, simple in terms of process, and simple in terms of making the content accessible and targeted to our audiences. Continue reading “Adhering to our principles in latest corporate design sprint”
Here’s a roundup of what we’ve been thinking and doing in the first part of the fifth corporate design sprint. Continue reading “Corporate Design Sprint 5.1”
I’ve spent my first month at EMBL settling in, meeting talented people, and working out how the various digital projects that StratComm has planned will fit together.
We have a whole host of digital objectives – revamping embl.org, improving the intranet, fixing Search, creating a unified theme for EMBL websites, making EMBL services easier to navigate, to name a few – and they overlap and interact in various ways.
A key part of building a clear digital identity for EMBL will be robust, consolidated branding.
This month I was lucky enough to spend time on a Design Sprint led by EMBL Art Director Tabea Rauscher. Tabea leads the design team here in Heidelberg, and works closely with EBI Senior Graphic Designer Spencer Phillips and Web Design Architect Ken Hawkins. Continue reading “Joining the design sprint”
In previous Corporate Design sprints we defined font, colours and logo positioning. In the fourth corporate design sprint (CDSprint 4), which kicked off last week, we want to explore the very first applications of these elements together to shape a consistent new look and feel across different products. We’ll be releasing prototypes for you to view in June.
Before launching ourselves into this work, we looked back at all the knowledge we had gained through the last sprints. Here is a list of some insights and thoughts from this process. Continue reading “Corporate design sprint 4”