Press office sprint 1: journalist personas

Sprinting – running at full speed over a short distance. That’s what the word meant to me before joining EMBL on 2 November 2017. Who would’ve thought that merely six weeks later, I would actually be leading an Agile sprint focusing on journalist personas? Not me. But I truly enjoyed the first press office sprint and want to share some of our insights with you. Continue reading “Press office sprint 1: journalist personas”