Flexibility, discoverability: using metadata for better user journeys

How a controlled and structured vocabulary frees us from focusing where online content lives. Now we can focus on what it’s about.

One of the main goals of the EMBL Corporate Design Sprint 2 is to enable better user journeys on a future pan-EMBL web architecture. One key aspect is content structure and navigation. Continue reading “Flexibility, discoverability: using metadata for better user journeys”

Mapping brand structure to support communication

During EMBL’s 43 years it has grown in size, scope and geography. Today EMBL has six sites, many activity areas and focuses on five related but distinct missions.

There is a very strong unifying concept at the core of EMBL. However, during those years of growth a solid conceptual view of how websites, brochures and newsletter relate to each other has not yet been forged and adapted holistically.

Today, products vary in look, format and feel — some of that is for very practical reasons and some reasons are largely attributable to entropy.
Continue reading “Mapping brand structure to support communication”