For the past two years, the content, digital and design teams in EMBL’s Communications group have been collaborating closely with the IT team in Heidelberg and the Web Development team at EBI to prepare the way for a new website – embl.org – for the whole organisation.
Most of this work has so far been preparatory, consulting with various groups and departments around EMBL for help and feedback on design, content and structure as we put in place processes, databases, frameworks and designs to prepare for the new site. It has been a true team effort.
Today, we have reached an important milestone for the project: we can present to you the first page.
That’s right. Just one, single, webpage. Continue reading “Embl.org: From so simple a beginning…”
Growing an EMBL-EBI solution into a Visual Framework for the life sciences
Building a website is easy. Building a good website is trickier. Building that good site quickly is hard. And if you want a beyond-hard challenge, also match your organisation’s look, feel and brand requirements. Continue reading “Faster scientific websites through reusability”
How a controlled and structured vocabulary frees us from focusing where online content lives. Now we can focus on what it’s about.
One of the main goals of the EMBL Corporate Design Sprint 2 is to enable better user journeys on a future pan-EMBL web architecture. One key aspect is content structure and navigation. Continue reading “Flexibility, discoverability: using metadata for better user journeys”
How you can help us improve the way we share news and updates about EMBL’s activities on our websites
From press releases about our latest discoveries and recaps of alumni or sponsor events to conference announcements or service updates – EMBL has many stories to tell to a variety of local and global, general interest and expert audiences. The digital channels we’re currently using for this are just as diverse:
Continue reading “EMBL news online: tell us your needs!”
Last week I wrote about how the EMBL Corporate Design Sprint distilled a brand map into a brand structure. Today I’m writing the second installation with a post on how we’re using those core principles as the base for our brand information architecture (hereafter: IA) and a unique tool: the EMBL Triangle Key.
Continue reading “The EMBL Triangle Key: From brand structure to information architecture”
During EMBL’s 43 years it has grown in size, scope and geography. Today EMBL has six sites, many activity areas and focuses on five related but distinct missions.
There is a very strong unifying concept at the core of EMBL. However, during those years of growth a solid conceptual view of how websites, brochures and newsletter relate to each other has not yet been forged and adapted holistically.
Today, products vary in look, format and feel — some of that is for very practical reasons and some reasons are largely attributable to entropy.
Continue reading “Mapping brand structure to support communication”
The purpose of intra1 was to understand how people currently use EMBL’s intranets. Specifically, we wanted to:
- Understand audience behaviours
- Define audience segments
- Define the functions and the scope of EMBL’s intranets
- Inform the EMBL community about projects to rebuild EMBL’s core websites
We conducted this research with a view to, in the long term, building a new, single, intranet that can serve the entire organisation.
Continue reading “Intra1: outcomes of the first intranet research sprint”
On Tuesday, 18 April we kicked off the first research phase for the EMBL intranet project. This first phase, or sprint, will run until 12 May and we’ve codenamed it ‘intra1’. The purpose of this sprint is to:
- understand current user behaviours
- define audience segments
- establish the scope of problems and the functions of EMBL’s intranet(s)
- communications – informing people that this intranet project is happening.
Continue reading “Intra1: Intranet project kickoff”
We are going to be kicking off some long-term projects to redesign EMBL’s web presence. Before we begin, it’s important to establish a clear understanding of what we mean by this. Are we talking about:
- A new website?
- The website?
- All of EMBL’s websites?
We are thinking of this work as 3 distinct projects:
- EMBL’s main website (embl.org)
- An intranet for EMBL
- A website focussing on the scientific services that EMBL offers
Continue reading “Redesigning EMBL’s websites”