10 tips on how to make your virtual conference sponsorship a success!

For the past year, due to the COVID-19 pandemic, virtual sponsorship has become the norm rather than the exception at scientific conferences. With most events taking place exclusively virtually, companies are seeking alternative ways to stay connected to their users and potential customers. One way is supporting a scientific conference as a virtual sponsor and companies have increasingly been taking advantage of the benefits these packages offer. Undeniably, sponsoring a virtual conference is an entirely different experience from sponsorship at in-person meetings. Therefore, based on a year of experience, we have put together a list of tips and tricks to help you make the best out of your virtual sponsorship.

1. Define your goals and set priorities

Sponsorship goals may vary from company to company. While one company may aim for wider brand recognition, others may look for ways to generate leads or introduce a new product. Taking this step back to reflect on your goals will help you choose the best package for your needs and define your overall approach to achieve these goals.

2. Find out more about the virtual event platform

There are various virtual conference programs in use throughout the event industry. Inquire in advance about the software features that are relevant to your goals and do not shy away from asking the organisers about what worked previously and what didn’t. We pursue open communication with our sponsors and are happy to clarify all details in advance.

3. Choose your sponsorship package

Now that you have set your goals and know more about the virtual event platform, it is time to select the most suitable sponsorship package – it can either be a set package or one specifically tailored to your needs. Get in touch with the organisers to discuss the options.

4. Get ready for the event

Depending on the package you book and the opportunities the virtual conference platform offers, prepare all the necessary materials and content. For instance, if your goal is to generate more leads, prepare a sign-up form on your webpage and link your virtual booth to it. Keep in mind the deadlines so as not to miss any networking opportunities with the attendees.

5. Be creative

Understanding the format and the needs of the virtual audience is essential for your success. We now know that more interpersonal interaction and networking is something that many participants wish for at virtual events. You could address this need by offering quizzes or games at your booth with the chance to win prizes such as attractive merchandise products, discounts, or vouchers. Many of our participants are interested in career opportunities, so this is also a good way to engage them.

6. Highlight your sponsorship

Your participation at the virtual conference is not only a possibility to reach out to attendees but also the opportunity to create digital marketing content for your own audience. You can highlight your sponsorship and your support of the scientific community in your social media, newsletters, and website posts. Make sure to use the event hashtag in your post and don’t hesitate to ask us to provide you with the event visual.

7. Be curious, get involved

Take an active part in the conference, visit talks and posters to understand the participants’ research-associated needs and problems. This way you will be able to offer suitable solutions by your company.

8. Use networking opportunities

Your participation at networking activities can be the first step in engaging virtual participants. This is important to gain visibility and could encourage more visits to your booth. Make use of as many conference platform features as possible for better networking, e.g. fill out your profile, write about your interests and put in relevant keywords for better searchability. If you are interested in meeting specific people, request a virtual meeting with them via the platform. Once you’ve made a new acquaintance, do not forget to send them your virtual business card.

9. Request analytics

After the conference, do not hesitate to ask the organisers to provide you with some post-event analytics. For data privacy reasons, no personal details can be shared, but you can still get some anonymised statistics about the traffic at your booth or talk views. This will help you evaluate the success of your campaigns during the conference and will show if you need to make any tweaks for future events.

10. Give feedback to the organisers

For us, virtual conferences are a new domain so we rely heavily on the attendees’ and sponsors’ feedback to help us improve our services and their experience. We are eager to receive your feedback so please do not hesitate to pass this on to us. You can do this by either filling in the feedback surveys circulated at the end of the conference, or communicating it directly to our sponsorship and conference officers. We carefully look into the feedback provided by our sponsors and see which suggestions can be implemented in the future.

In times of restricted face-to-face interaction, it is important to stay in touch with the scientific community. Engaging relevant audiences in the scope of a virtual sponsorship is one way to keep their interest and stay abreast of any research developments. Do you feel ready to give it a go? Get in touch with us or check our sponsorship brochure to find out more about the sponsorship opportunities at our upcoming conferences.

 

Follow us:

EMBL-EBI Industry Partnerships: Work with us to solve your data challenges

Partnering with industry has been a core part of EMBL-EBI’s mission right from the very beginning and a significant number of our users come from this sector. As we celebrate an incredible 25 years of industry collaboration next year, let’s hear from Andrew Leach, the new Head of Industry Partnerships at EMBL-EBI to find out a bit more.

Image: Dr Andrew Leach, joined EMBL-EBI in August 2016 following a 20 year career at GSK Research and Development. He took on the role as Head of Industry Partnerships in the summer this year, and will also continue as Head of Chemical Biology.

Industry Partnerships: What does this mean at EMBL-EBI?

Industry Partnerships at EMBL-EBI is about helping to connect public and industry science. We aim to foster and facilitate collaboration, knowledge exchange and networking between scientists and technologists at EMBL-EBI and their counterparts working in industry. We work across multiple sectors and with organisations from very large multinationals to very small start-ups.

Tell us more about the opportunities for scientists in industry to interact with EMBL-EBI.

EMBL-EBI’s Industry Programme is a subscription-based programme for global companies who are using EMBL-EBI’s data and resources as part of their research and development. Representatives from the member companies meet regularly in a forum where we share details of the latest innovations in EMBL-EBI’s services and research. The programme also organises a series of knowledge exchange workshops that explore new emerging areas for R&D. These events are open to any employee of the member companies. The programme also provides a great opportunity for scientists to meet their peers in a pre-competitive, science-oriented environment to discuss the latest developments.

We are always keen to hear of opportunities to explore new strategic partnerships with industry. Open Targets is an excellent example; this ground-breaking public-private consortium was established in 2014 with the overall goal of improving how we identify and prioritise drug targets. Open Targets currently involves six partners: EMBL-EBI, the Wellcome Sanger Institute, GlaxoSmithKline, Bristol Myers Squibb, Takeda and Sanofi.

We also have a proud history of research collaborations that bring together expertise from academia and industry to work on a common research problem or to address a particular data or technology challenge. One particular advantage of collaborating with EMBL-EBI is that we have tremendous flexibility in the way that collaborations can be set up, from small projects lasting a few months, to much larger projects. Key to success is active participation and commitment from everyone involved.

What about smaller companies? 

Every company has to start somewhere and we are committed to engage with small and medium-sized enterprises (SMEs) and start-up enterprises. These are very often the drivers of innovation, and we find that such organisations make extensive use of the resources available at EMBL-EBI. We actively work with organisations such as OneNucleus, the UK Trade and Investment agency (UKTI), the InnovateUK Bioinformatics knowledge-transfer network and the ELIXIR SME and Innovation Forum to showcase the opportunities at EMBL-EBI. Of course, we are also very keen to hear from any smaller company interested in collaborating more directly with us on a particular problem.

What can be achieved by connecting with industry?

Having worked in industry myself (for many years at GSK), I know that industry science is often just as cutting-edge as in traditional academic circles – but historically it has been much less visible due in part to commercial sensitivities together with the fact that publication was not seen as a key goal in industry. These attitudes are changing now; there is a real drive within industry to collaborate externally and especially with leading academic groups and institutions. Industry can bring “real world” applications of the resources and research that we do at the EMBL-EBI; it can be very rewarding to see how the work we do can translate into practical applications. Plus, it can be a way for students and post-docs to get some insights into what a career in industry looks like, and potentially for industry to identify potential recruits for the future!

What would you like to see in the future for Industry Partnerships at EMBL-EBI?

I would like to see our connections with industry continue to grow and strengthen. We have historically had very strong connections with the Pharma and biotech sectors and it would be good to see us strengthen our relationships in other areas of bioscience and also with relevant data science and technology sectors. Of course, we are always keen to create new large-scale strategic partnerships such as Open Targets but we also recognise that a smaller-scale, one-on-one collaboration for example between an SME and an EMBL-EBI Principle Investigator can be equally fruitful. We also want to make further steps to encourage entrepreneurs; this includes working with Jo Mills (Entrepreneurship and Innovation Centre Manager) who with her team is creating a new Startup School for genomics and biodata. This will support early-stage ideas and provide knowledge and confidence to develop them into future products or services.

We always welcome opportunities to explore new partnerships and ventures.

Find out moreGet in touch

Follow us:

How speed networking could work at your next virtual conference

With events going digital, professional training has become increasingly convenient and accessible. While getting the latest scientific research developments from the comfort of your home has never been so easy, sitting alone in front of a screen significantly diminishes the chances of meeting new people and collaborators – a benefit of on-site meetings that is considered one of their most important assets.

Most meeting organisers realise that and offer various networking opportunities and socialising incentives as part of the programme. One of the methods we have implemented to facilitate social interaction at our onsite as well as virtual conferences is the so-called speed networking – a networking session where people swap conversational partners every 5 minutes with the aim to meet as many people as possible and exchange information about their research or the project they are currently working on. The session is normally scheduled  for the first day of the conference so that participants can later go back to the people they have met during the speed networking session and continue the discussion.

What should you talk about during the speed networking?

5 minutes doesn’t seem like a long time, so it is important that you focus on the essentials. Start by introducing yourself then go into more detail. Are you looking for collaborators? Or maybe a new job or a postdoc position?

How can you do that in just 5 minutes?

  • Prepare a 20 second blurb about yourself
  • Keep aware of the time factor – there should be a countdown on your screen
  • Stick to the vitals
  • Make sure to take notes next to their name so that you can later go back to them for reference
  • Most importantly, have fun and relax! 🙂

What if you don’t finish your conversation within the allocated time slot?

  • Before the time is up, make sure you suggest the next step
  • Message them directly on the available discussion platform with a suggestion for a follow-up meeting
  • After the meeting, be sure to e-mail them with a suggestion for further exchange.

Why not check out our list of upcoming virtual events to see where you can try out your speed networking skills!


For tips on how to do speed networking at onsite events, check out this video.

Follow us:

How to use Twitter at a scientific event

PHOTO: Massimo del Prete/EMBL

Mariana R. P. Alves, 3rd year PhD Student in the Crocker Lab, Developmental Biology, EMBL Twitter @Mariana_RPAlves

When I was a 19-year old biochemistry undergrad, I had heard of Twitter but it was Facebook and Instagram that dominated my social media usage at the time. When I attended my first international conference, the Lindau Nobel Laureate Meeting in 2014, I noticed everyone was using Twitter and – not wanting to be left out- I created my account. Never would I have imagined that 5 years later it would be the only social media account I still have active, and that I would use it so much for work. This article is about my personal experience on the benefits of being active on Twitter,      particularly during scientific events, as well as some tips on how best to use Twitter to your (scientific) advantage!

Spread the knowledge

Sharing is caring! And scientists should share. Being at a conference is truly a privilege for scientific exchange. Some scientists might not be able to attend the event you are in because of personal commitments, lack of funding, or even to reduce their carbon footprint. I’m sure almost everyone has taken notes of talks to share with their lab colleagues – now you can share what you learn with a bigger scientific community! If you share the highlights of the event you are attending, you are making the new exciting information available to those who would otherwise not have access to it. Isn’t this a good enough reason to start your Twitter account?

Minimise missed opportunities

Conferences can be overwhelming and you want to maximise your networking and scientific exchange. If you tweet about the scientific event and use its hashtag, other people in the conference can find you and you might find people with common interests that you wouldn’t have bumped into in the crowd. It was on Twitter also that I found people inside and outside my institute who wrote interesting things – you can always DM them for a coffee, and you might find a new friend!

Exposure

This is again about networking. Not only do you minimise the missed matches you could have with scientific minds at an event, but you also maximise your exposure and that can bring you unexpected opportunities. Opportunities could be someone advertising a job directly to you, a journal editor becoming interested in your paper, or someone from the press at that event wanting to feature you.

Fun

It can be super fun to act as a reporter of a conference. In 2018, the Social Media Manager of the time at EMBL gave me the challenge of taking over EMBL’s official Twitter account to post about the Lindau Nobel Laureate Meeting. It was a wild ride, I was super scared at the beginning but it was a lot of fun, and definitely fulfilled the 3 previous benefits I wrote. It also caught the eye of the conference organisers, who thought it was really cool of EMBL to do this.

-> Check out the social media report from my Lindau EMBL Twitter Takeover!

Win prizes

If the sensible reasons above are not enough to convince you, maybe you will be interested to know that some scientific conferences and courses have competitions over Twitter where you can win prizes. I once won a brand-new multi-dispenser pipette in a CamBioScience Course in Cambridge, because I had the most likes on my Twitter posts. Moreover, I did not even have that many likes, but there was not much competition around. Now I am very proud of my pipette and brought it with me from the UK to Germany. With EMBL Events, you can also win prizes – see more in the how-to bullet points below.

10 Tips on how to use Twitter

These are just some tips I have written down from the top of my head, but you can find a lot of useful info online, and on Twitter itself. In addition, several institutes have guidelines on their intranets about how to use social media for work. Finally, get advice from your institute’s Social Media Manager or Communications Department – they are the experts!

  1. Check the hashtag and handle of the scientific event you are attending and use it to check other people’s posts and always include it in your tweets.
  2. Follow the scientists and institutes you are interested in and admire.
  3. Don’t know what to tweet about? You can start by the highlights of your favourite talks.
  4. Make sure you follow a diverse group of tweeters, this way your timeline will definitely be richer.
  5. You do not need to tweet just about data and new scientific findings, you can share interesting anecdotes from the conference, highlight some conference features that should be replicated such as accessibility logistics, diversity or environmentally friendly upgrades.
  6. Debates and discussions are also very good content for live-tweeting.
  7. You can group several tweets about the same subject in what is called a “thread”. You just need to make your first tweet and write the others as comments below it. Frequently people indicate how many tweets will be in the thread by adding something like “1/5” at the end of the tweet.
  8. If your institute is open to it, you can propose to them that you take over their Twitter account for that conference – it could be a very interesting experience for all!
  9. Do not start a tweet with a handle because it will not show on your timeline. You can add a dot before it. For example, instead of “@emblevents I had an amazing time” you can write “. @emblevents…”.
  10. Have you attended an @emblevents conference or course? Don’t forget to post a picture of the EMBL or EMBO bag in any location around the world using the hashtag #EMBLbag and @emblevents to enter the competition

Furthermore, Twitter can be a great tool to find new papers, share your new paper, ask questions (it would be interesting to compare the effectiveness of asking on Twitter vs ResearchGate), learn about other conferences and about scientific community topics – from struggles to healthy changes (great hashtag for that is #eLifeAmbassador) – support other scientists, find job ads, and more…

So, what are you waiting for?!

Follow us:

Creating an oasis for our participants

In the 21st century, it seems like there is always something to do or some place to be, and the constant enhanced stress levels can sometimes reach boiling point. Often it’s the little things that can help make us feel more balanced, and the EMBL Course and Conference Team have been taking steps to make sure our participants leave our events feeling as relaxed as possible.

Yoga / meditation / prayer room

A couple of years ago we set up a spacious room to provide an oasis of peace and quiet during the sometimes loud and hectic conference environment. The room is equipped with comfortable floor mats as well as yoga and prayer mats. The lights are dimmed to ensure a calm, relaxing atmosphere.

Brain food

Spending hours on end listening to fascinating scientific lectures is great, but it requires a lot of concentration! Our coffee and lunch breaks have therefore been adapted to include more healthy snacks and brain food such as fresh blueberries, dark chocolate, nuts, pumpkin and chia seeds, as well as a range of fresh fruit, vegetables and salads.

Environmentally friendly catering

Although we have always been very conscious of being environmentally friendly when it comes to catering for our guests, we are striving to further reduce the amount of single use food and beverage packaging at our events. Our catering team has also significantly increased the number of local produce suppliers who provide us with the delicious food loved by our participants.

Cosy Corner

In order to create a more relaxed atmosphere, a cosy corner was set up in the Advanced Training Centre where participants can sit back, relax and recharge their batteries.

Increased networking opportunities

Because scientific meetings are not just about sitting through lectures, we have a range of networking opportunities to allow our participants to meet fellow scientists, such as speed networking sessions, meet the editor sessions, science slams, gala dinners, conference parties, organised woodland walks and photo booths.

Childcare options

We know that balancing work with family life can be difficult, and as a result EMBL and EMBO are both working to make attending scientific events easier, with EMBL providing onsite childcare at our conferences and symposia in EMBL Heidelberg, and EMBO offering childcare grants to cover the costs of having a child looked after while one or both parents attend an EMBO funded course or conference. More info can be found here.

Help us to continue improving our services to participants – is there something that you’d like to see at our events?! Let us know in the comments below!

 

 

 

 

Follow us: