How to use Twitter at a scientific event

PHOTO: Massimo del Prete/EMBL

Mariana R. P. Alves, 3rd year PhD Student in the Crocker Lab, Developmental Biology, EMBL Twitter @Mariana_RPAlves

When I was a 19-year old biochemistry undergrad, I had heard of Twitter but it was Facebook and Instagram that dominated my social media usage at the time. When I attended my first international conference, the Lindau Nobel Laureate Meeting in 2014, I noticed everyone was using Twitter and – not wanting to be left out- I created my account. Never would I have imagined that 5 years later it would be the only social media account I still have active, and that I would use it so much for work. This article is about my personal experience on the benefits of being active on Twitter,      particularly during scientific events, as well as some tips on how best to use Twitter to your (scientific) advantage!

Spread the knowledge

Sharing is caring! And scientists should share. Being at a conference is truly a privilege for scientific exchange. Some scientists might not be able to attend the event you are in because of personal commitments, lack of funding, or even to reduce their carbon footprint. I’m sure almost everyone has taken notes of talks to share with their lab colleagues – now you can share what you learn with a bigger scientific community! If you share the highlights of the event you are attending, you are making the new exciting information available to those who would otherwise not have access to it. Isn’t this a good enough reason to start your Twitter account?

Minimise missed opportunities

Conferences can be overwhelming and you want to maximise your networking and scientific exchange. If you tweet about the scientific event and use its hashtag, other people in the conference can find you and you might find people with common interests that you wouldn’t have bumped into in the crowd. It was on Twitter also that I found people inside and outside my institute who wrote interesting things – you can always DM them for a coffee, and you might find a new friend!

Exposure

This is again about networking. Not only do you minimise the missed matches you could have with scientific minds at an event, but you also maximise your exposure and that can bring you unexpected opportunities. Opportunities could be someone advertising a job directly to you, a journal editor becoming interested in your paper, or someone from the press at that event wanting to feature you.

Fun

It can be super fun to act as a reporter of a conference. In 2018, the Social Media Manager of the time at EMBL gave me the challenge of taking over EMBL’s official Twitter account to post about the Lindau Nobel Laureate Meeting. It was a wild ride, I was super scared at the beginning but it was a lot of fun, and definitely fulfilled the 3 previous benefits I wrote. It also caught the eye of the conference organisers, who thought it was really cool of EMBL to do this.

-> Check out the social media report from my Lindau EMBL Twitter Takeover!

Win prizes

If the sensible reasons above are not enough to convince you, maybe you will be interested to know that some scientific conferences and courses have competitions over Twitter where you can win prizes. I once won a brand-new multi-dispenser pipette in a CamBioScience Course in Cambridge, because I had the most likes on my Twitter posts. Moreover, I did not even have that many likes, but there was not much competition around. Now I am very proud of my pipette and brought it with me from the UK to Germany. With EMBL Events, you can also win prizes – see more in the how-to bullet points below.

10 Tips on how to use Twitter

These are just some tips I have written down from the top of my head, but you can find a lot of useful info online, and on Twitter itself. In addition, several institutes have guidelines on their intranets about how to use social media for work. Finally, get advice from your institute’s Social Media Manager or Communications Department – they are the experts!

  1. Check the hashtag and handle of the scientific event you are attending and use it to check other people’s posts and always include it in your tweets.
  2. Follow the scientists and institutes you are interested in and admire.
  3. Don’t know what to tweet about? You can start by the highlights of your favourite talks.
  4. Make sure you follow a diverse group of tweeters, this way your timeline will definitely be richer.
  5. You do not need to tweet just about data and new scientific findings, you can share interesting anecdotes from the conference, highlight some conference features that should be replicated such as accessibility logistics, diversity or environmentally friendly upgrades.
  6. Debates and discussions are also very good content for live-tweeting.
  7. You can group several tweets about the same subject in what is called a “thread”. You just need to make your first tweet and write the others as comments below it. Frequently people indicate how many tweets will be in the thread by adding something like “1/5” at the end of the tweet.
  8. If your institute is open to it, you can propose to them that you take over their Twitter account for that conference – it could be a very interesting experience for all!
  9. Do not start a tweet with a handle because it will not show on your timeline. You can add a dot before it. For example, instead of “@emblevents I had an amazing time” you can write “. @emblevents…”.
  10. Have you attended an @emblevents conference or course? Don’t forget to post a picture of the EMBL or EMBO bag in any location around the world using the hashtag #EMBLbag and @emblevents to enter the competition

Furthermore, Twitter can be a great tool to find new papers, share your new paper, ask questions (it would be interesting to compare the effectiveness of asking on Twitter vs ResearchGate), learn about other conferences and about scientific community topics – from struggles to healthy changes (great hashtag for that is #eLifeAmbassador) – support other scientists, find job ads, and more…

So, what are you waiting for?!

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Creating an oasis for our participants

In the 21st century, it seems like there is always something to do or some place to be, and the constant enhanced stress levels can sometimes reach boiling point. Often it’s the little things that can help make us feel more balanced, and the EMBL Course and Conference Team have been taking steps to make sure our participants leave our events feeling as relaxed as possible.

Yoga / meditation / prayer room

A couple of years ago we set up a spacious room to provide an oasis of peace and quiet during the sometimes loud and hectic conference environment. The room is equipped with comfortable floor mats as well as yoga and prayer mats. The lights are dimmed to ensure a calm, relaxing atmosphere.

Brain food

Spending hours on end listening to fascinating scientific lectures is great, but it requires a lot of concentration! Our coffee and lunch breaks have therefore been adapted to include more healthy snacks and brain food such as fresh blueberries, dark chocolate, nuts, pumpkin and chia seeds, as well as a range of fresh fruit, vegetables and salads.

Environmentally friendly catering

Although we have always been very conscious of being environmentally friendly when it comes to catering for our guests, we are striving to further reduce the amount of single use food and beverage packaging at our events. Our catering team has also significantly increased the number of local produce suppliers who provide us with the delicious food loved by our participants.

Cosy Corner

In order to create a more relaxed atmosphere, a cosy corner was set up in the Advanced Training Centre where participants can sit back, relax and recharge their batteries.

Increased networking opportunities

Because scientific meetings are not just about sitting through lectures, we have a range of networking opportunities to allow our participants to meet fellow scientists, such as speed networking sessions, meet the editor sessions, science slams, gala dinners, conference parties, organised woodland walks and photo booths.

Childcare options

We know that balancing work with family life can be difficult, and as a result EMBL and EMBO are both working to make attending scientific events easier, with EMBL providing onsite childcare at our conferences and symposia in EMBL Heidelberg, and EMBO offering childcare grants to cover the costs of having a child looked after while one or both parents attend an EMBO funded course or conference. More info can be found here.

Help us to continue improving our services to participants – is there something that you’d like to see at our events?! Let us know in the comments below!

 

 

 

 

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6 ways to enhance your scientific career with networking and informational interviews

Do you want to know how networking and informational interviews can enhance your scientific career? Are you unsure of whether to stay in academia or not? Find out how to use your contacts and professional networking sites to find and obtain the right job for you.

  1. Use your personal contacts

Use existing contacts to get first hand, tailored information from people who’ve made the transition into different types of careers. You might also be a member of different networks such as an alumni association or a scientific society where you can find people to talk to about their careers, or perhaps you are attending a conference where you can speak to people directly about their experiences.

  1. Don’t be afraid of professional networking sites

Make the most of what’s on offer, be it LinkedIn, ResearchGate, Xing or other local sites. Search for people who have similar skills or backgrounds as you, contact them and ask if they’d be willing to talk to you about their career. Join groups on these sites to talk to people in similar fields as you are in or want to get into.

  1. Set up some “informational interviews”

An informational interview is an informal discussion about careers where you can get advice and information – it is not something that will lead to a job but should rather be a source of inspiration and advice. Get in touch with the people who might be able to offer you some sound advice, and ask if they can spare 20 minutes for you to pick their brains.

  1. Prepare for your informal interview

One way to structure these informational interviews is to use REVEAL*:

  • Recap – Who are you and why would you like to talk to this person
  • Explore – Prepare questions to help you explore the career area, role and sector
  • Vision – Follow up with more detailed questions about the trends for the field, and where your career could head in the longer term
  • Entry Routes – How did the person you’re talking to get into the role? Are there different routes to getting in?
  • Action Points – What do you need to do to get these kinds of roles? Can also ask for feedback on your CV
  • Links – Can the person recommend any other resources to you?
  1. Realistically assess your skills, values and interests

Scientists often struggle with working out what kinds of jobs they are best suited to. Look in depth at your skills, values and interests. Use this information to filter your career research. You can, for example, look for people with a similar skill set on LinkedIn and see what kinds of roles they have and gain some inspiration for what you might be interested in.

  1. Research the available career possibilities

There are a large variety of options out there for scientists who don’t want to stay on the academic career path. In addition to research in pharma, biotechs and startups there are also a variety of roles where you can use your scientific knowledge, understanding of the research process or data analysis skills. These roles often support scientific research, communicate research findings more broadly, or help translate research into real life applications.

Resources

Original video with Rachel Graf, EIPOD Career Advisor, EMBL Heidelberg

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